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As head of new product development for Fifth Third Bancorp, Joel Kashuba (M.F.A., industrial design, 2002) drives an energetic and ambitious culture through innovation and execution. Hear how he helps the bank identify big ideas and cultivate them.

Kashuba has pioneered new capabilities to understand the customer, uncover new opportunities, and guide the design and creation of new offerings built on consumer insights. He sees his role in the financial industry as a place for fresh ideas and where he can have a “massive and positive impact on human life.”

About 'Guests and Gusto'
Tune in to the SCAD virtual series Guests and Gusto for conversations and content with leading cultural voices. Meet the creators and innovators remaking creative industries and get essential insight to guide your career in art, design, and entertainment.

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