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Mary Zalla is global president of the brand transformation company Landor & Fitch. Hear how she leads brand development across virtually every consumer goods category from pharmaceuticals and spirits to travel and leisure, and more.

For more than 25 years, Zalla has specialized in brand strategy, innovation, design, and organizational leadership. Her work has involved the conceptual development of new brands, brand architecture analysis and design, strategic brand positioning, competitive category analysis, and visual and verbal brand identity development.

About 'Guests and Gusto'
Tune in to the SCAD virtual series Guests and Gusto for conversations and content with leading cultural voices. Meet the creators and innovators remaking creative industries and get essential insight to guide your career in art, design, and entertainment.

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